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Author:   Dr. Lina Haddad Affiliation:   Independent Researcher Abstract Market competition has long been considered a natural and largely self-regulating process. Classical economic theory assumed that if governments prevented collusion and provided a basic legal framework, competitive forces would naturally drive innovation, efficiency, and consumer welfare. Yet the realities of the twenty-first century challenge this assumption. Digital platforms with global reach, network

Author:   Dr. Nadia El-Mansour Affiliation:   Independent Researcher Abstract For most of the twentieth century, economic theory was built on the assumption that individuals behave rationally and that markets function as efficient mechanisms for allocating resources. At the core of this paradigm lies the notion that investors optimize utility, process information accurately, and collectively drive markets toward equilibrium. However, mounting evidence from psychology, sociolo

Author: Samir Khalid — Affiliation: Independent Researcher Abstract Sustainability has shifted from a peripheral concern in corporate social responsibility to a central driver of competitive strategy across global industries. As environmental degradation, climate change, and social inequality intensify, consumers increasingly evaluate brands not only on functional performance but on their perceived contribution to ecological and social well-being. This article explores sustai

Author: Lina M. Ortega — Affiliation: Independent Researcher Abstract Neuromarketing has grown from a niche experimental practice into a central theme of modern marketing research. It integrates neuroscience, psychology, behavioural economics, artificial intelligence, and biometric measurement to understand how consumers make decisions beyond conscious awareness. Over the last five years, the field has experienced rapid technological development, especially in EEG-based emoti

Author: Lina Moretti – Affiliation: Independent Researcher Abstract Economic inequality has become one of the defining challenges of twenty-first-century capitalism. While governments and international organizations often receive most of the attention, global businesses are increasingly expected to respond to widening income and wealth gaps through fairer value chains, decent work, and socially responsible investment. This article explores the economics of inequality and glob

Author: Nadia Karim – Independent Researcher Abstract Global marketing is no longer about simply exporting a product and translating a slogan. As brands move across borders, they enter complex cultural fields shaped by history, power, class, and institutions. This article examines how culture influences global marketing strategies by integrating three major sociological perspectives: Bourdieu’s theory of capital and fields, world-systems theory, and institutional isomorphism.

Author: Nadia El-Hassan Affiliation:  Independent Researcher Abstract In the last decade, social media has become one of the most influential cultural infrastructures shaping how individuals understand themselves, others, and the world. Consumer identity — the sense of who one is expressed through possessions, brands, lifestyles, and symbolic displays — has shifted from traditional settings (family, school, community) to algorithm-driven digital platforms. This article exami

Author:  Dr. Nadia Fernández Affiliation:  Independent Researcher Abstract Marketing and consumer behavior have become more deeply interconnected than ever before, especially with the rise of digital platforms, artificial intelligence (AI), and data-driven decision-making. Consumers today live in an environment defined by constant connectivity, algorithmic curation, and rapid trend cycles. Marketers, in response, use sophisticated tools that track behavior, predict preference

Abstract Customer experience (CX) has become a defining competitive factor in modern markets, replacing product features and price advantages as dominant differentiators. One of the most profound shifts shaping CX today is the transition from mass marketing to data-driven personalization. As companies embrace big data, artificial intelligence (AI), machine learning, and predictive analytics, they are increasingly capable of delivering tailored interactions at every stage of t

Abstract Ethical marketing has become one of the most important forces shaping consumer trust in today’s global marketplace. As consumers face unprecedented exposure to advertising, digital persuasion, and environmental and social challenges, their expectations of firms have shifted significantly. Brands are no longer judged solely on functional performance; they are evaluated by the values they embody and the social responsibilities they embrace. This article provides a comp

Author: Farah N. Karim Affiliation: Independent Researcher Abstract Ethical marketing has become one of the most influential developments in the global business landscape as consumers increasingly prioritize fairness, transparency, sustainability, and social responsibility in their purchasing decisions. Trust—long considered a cornerstone of effective marketing—has taken on renewed importance due to rising consumer skepticism, digital transparency, and heightened expectations

Author:   Sara N. Khaled Affiliation:   Independent Researcher Abstract Branding has transformed dramatically in the digital era. It no longer functions as a simple visual identity system but has evolved into a psychological, emotional, and cultural experience shaped by continuous digital interactions. This article examines how branding operates at the psychological level in today’s interconnected digital world, emphasizing how consumers form emotional bonds, build identity,

Author:  Karim El-Sayed Affiliation:  Independent Researcher Abstract Global talent mobility has emerged as one of the most influential forces shaping labor markets in the early twenty-first century. Across regions, the movement of skilled professionals, international students, remote workers, and digital nomads is accelerating, even as governments attempt to balance the competing pressures of economic competitiveness, demographic change, political resistance to migration, an

Author:  Lina Mansour Affiliation:  Independent Researcher Abstract Global leadership today unfolds in an environment characterized by unprecedented mobility of people, capital, information, and cultural practices. As multinational enterprises (MNEs), international organizations, and transnational civil-society networks increasingly operate across borders, the demands placed on leaders extend far beyond technical expertise. They must navigate linguistic complexity, cross-cult

Author: Sara Khoury Affiliation: Independent Researcher Abstract Global corporate culture has become one of the most visible markers of organizational identity and legitimacy in the twenty-first century. Across industries and continents, multinational enterprises (MNEs) increasingly display convergent cultural scripts emphasizing sustainability, diversity, agility, innovation, transparency, and formalized values. Although this convergence may appear natural, it is the outcome

Author: Nadia El-Khatib Affiliation: Independent Researcher Abstract The regulation of international business has become one of the defining challenges of the twenty-first-century global economy. As multinational enterprises expand across jurisdictions, they encounter multiple systems of rules, soft-law standards, and governance expectations that shape how they produce, trade, innovate, and compete. Contrary to the view that regulation is purely technical or neutral, this art

Author:  Dr. Samir Khalil Affiliation:  Independent Researcher Abstract Regional integration has become a major force shaping contemporary patterns of production, investment, and trade. As neighbouring states deepen economic cooperation, they increasingly participate in cross-border value chains in which tasks are distributed across several economies rather than concentrated in a single country. These regional production systems link firms and institutions through shared regu

As emerging markets consolidate their role in global economic, social, and technological transformation, their managers increasingly operate across borders, navigating diverse regulatory systems, cultural expectations, and institutional pressures. This article examines how cultural capital—understood through Pierre Bourdieu’s typology of embodied, objectified, and institutionalized forms—shapes management practices for firms and leaders originating from emerging markets. By i

Author: Layla Omar — Affiliation: Independent Researcher Abstract For more than three decades, globalization was commonly described as a process of deepening economic integration led mainly by advanced Western economies. Trade liberalization, global value chains, and cross-border investment created a world in which production and finance were organized on a truly global scale. In the 2020s, this narrative is being challenged. Geopolitical tensions, trade wars, industrial poli

Author: Sara El-Masri — Affiliation: Independent Researcher Abstract International business and globalization are undergoing a profound reconfiguration. For several decades, globalization was associated with trade liberalization, the expansion of global value chains, and the rapid growth of cross-border investment and production. In the 2020s, this narrative has become more complex. The world economy now combines continued integration—especially through digital trade and cros