Abstract This article explains #Hofstede's #cultural_theory in plain language while keeping the structure of a formal journal paper, so that students can both understand the model and see how scholars actually argue about it. Geert Hofstede built a way of measuring #national_culture by turning broad social habits into numbers along a small set of #cultural_dimensions: #power_distance, #individualism versus collectivism, #masculinity versus femininity, #uncertainty_avoidance,