The blocking or restriction of selected online games in countries such as Nepal, Iraq, Jordan, and others has become an important subject for students of business, management, digital governance, and international relations. Online games are no longer simple entertainment products. They are large digital environments where young people communicate, compete, create, spend money, build identities, and participate in global cultural exchange. Platforms such as Roblox, PUBG, Fort

Author: Nadia El-Hassan Affiliation: Independent Researcher Abstract In the last decade, social media has become one of the most influential cultural infrastructures shaping how individuals understand themselves, others, and the world. Consumer identity — the sense of who one is expressed through possessions, brands, lifestyles, and symbolic displays — has shifted from traditional settings (family, school, community) to algorithm-driven digital platforms. This article exami