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From Space Invaders to App Ecosystems: The Killer App as a Platform Strategy
A “killer app” is a product, game, service, or software title that becomes so attractive that people buy the platform mainly to use it. This idea became clear in the early video game industry, especially through the success of Space Invaders. The game did more than entertain players. It helped show that software could create demand for hardware. A console, arcade machine, computer, smartphone, or streaming platform is not valuable only because of its technical design. It beco
May 1121 min read
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