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Artificial Intelligence, Innovation Strategy, and Corporate Expansion: Understanding Meta’s Acquisition of Manus
The announced acquisition of Manus by Meta offers a useful academic case for understanding how large technology firms compete in the age of #Artificial_Intelligence. From a business perspective, such acquisitions are rarely only about buying a single product. They are also about gaining #technical_knowledge, talented research teams, intellectual property, data capabilities, and future strategic options. This article studies the Meta–Manus case as an example of #innovation_str
May 1222 min read


Balanced Scorecard in the Age of Agentic AI: Rethinking Strategic Performance Measurement for Contemporary Organizations
The Balanced Scorecard remains one of the most influential management frameworks for linking strategy, operations, and performance measurement. Developed to move organizations beyond narrow financial accounting, it proposed a broader view based on four perspectives: financial performance, customer outcomes, internal processes, and learning and growth. In the current period, however, the framework is being used in a new environment shaped by artificial intelligence, data-rich
Apr 2119 min read


Strategic Growth in Contemporary Markets: Re-reading the Ansoff Matrix Through Bourdieu, World-Systems Theory, and Institutional Isomorphism
The Ansoff Matrix remains one of the most widely recognized strategic tools in management studies. It presents four main growth options for organizations: market penetration, market development, product development, and diversification. Although the framework is often introduced as a simple planning model, its continued relevance lies in its ability to organize strategic choice under conditions of uncertainty, competition, and institutional pressure. This article offers an ac
Apr 2120 min read
Patent or Trade Secret? What the WD-40 Story Teaches About Protecting Innovation When Disclosure Can Destroy Advantage
Author: M. Hartwell Affiliation: Independent Researcher Abstract A common business claim—often repeated in classrooms, boardrooms, and social media—is that WD-40 never patented its formula so that “no one would ever know the secret,” and that this choice helped the product remain defensible for decades. This article examines whether that claim is true, what it implies about the strategic trade-off between patenting and secrecy, and how similar logic appears across industrie
Feb 1311 min read
The Role of Knowledge Capital in Organizational Innovation: A Theory-Driven Framework for Management, Technology, and Service Industries
Author: L. Hartmann Affiliation: Independent Researcher People often say that creativity, R&D budgets, or "good leadership" lead to innovation. But a lot of companies with smart people and a lot of money still have trouble coming up with new ideas all the time. This article posits that a more dependable explanation resides in knowledge capital: the aggregated, organised, and deployable reservoir of expertise, competencies, procedures, connections, and credibility that enabl
Dec 17, 202514 min read
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