Abstract This article explains #Dynamic_Capabilities_Theory in plain language for students, while keeping the structure of a scholarly review paper. The theory tries to answer a simple but hard question: why do some firms keep winning when the world around them changes, while others fall behind? The short answer is that strong firms own more than good products and good machines. They own the ability to #sense what is coming, to #seize the right opportunities, and to #reconfig

Author: Hassan El Malki – Affiliation: Independent Researcher Abstract Data analytics has moved from the margins of management to the center of strategic decision-making. In many industries, firms that use data well outperform those that do not, not only by improving efficiency but also by shaping markets, customer expectations, and even regulatory debates. This article explores how data analytics can become a source of strategic advantage, rather than just an operational too

Abstract Strategic management has traditionally emphasized analytical models, competitive positioning, and resource allocation. Yet in volatile, uncertain, complex, and ambiguous (VUCA) environments, strategic advantage increasingly hinges on human capacities for sense-making, coordination, and ethical judgment. This article examines the role of Emotional Intelligence (EI) in strategic management through an integrative framework that connects micro-level affective competencie