Nudge Theory explains how small changes in the design of choices can influence people’s decisions without forcing them, banning options, or using strong financial rewards or punishments. It is an important idea in #Behavioral_Economics, public policy, education, health, business, and digital life because many daily decisions are shaped by the way options are presented. Students often believe that people make decisions by carefully comparing all available information. Nudge Th

Author: Dr. Nadia El-Mansour Affiliation: Independent Researcher Abstract For most of the twentieth century, economic theory was built on the assumption that individuals behave rationally and that markets function as efficient mechanisms for allocating resources. At the core of this paradigm lies the notion that investors optimize utility, process information accurately, and collectively drive markets toward equilibrium. However, mounting evidence from psychology, sociolo