This article examines The Art of the Deal as a cultural text about #negotiation, #power_language, and #strategic_self_presentation. Rather than reading the book only as a business memoir or a guide to deal-making, the article studies it as a narrative that shows how business identity is built through language, visibility, risk, and symbolic authority. The book presents negotiation not only as an economic activity but also as a form of performance. In this performance, the neg