Author:  L. Kareem (Independent Researcher) Affiliation:  Independent Researcher Abstract Case study methodology continues to be one of the most effective and intellectually significant methods in business research, as it enables scholars to examine intricate organisational realities within their contextual framework. A lot of the most important business questions aren't just about "what" happened, but also about "how" and "why" things happened over time. This includes things

Author:  L.Kareem Affiliation:  Independent Researcher Abstract Case study methodology remains one of the most widely used approaches in business research because it helps scholars examine complex, real-world phenomena in their natural contexts. It is especially valuable when the research problem involves multiple interacting factors—such as digital transformation, crisis management, service quality in tourism, supply-chain disruptions, sustainability transitions, or institut