Author:  M. Hartwell Affiliation:  Independent Researcher Abstract A common business claim—often repeated in classrooms, boardrooms, and social media—is that WD-40 never patented its formula so that “no one would ever know the secret,” and that this choice helped the product remain defensible for decades. This article examines whether that claim is true, what it implies about the strategic trade-off between patenting and secrecy, and how similar logic appears across industrie

Author:  L. Kareem (Independent Researcher) Affiliation:  Independent Researcher Abstract Case study methodology continues to be one of the most effective and intellectually significant methods in business research, as it enables scholars to examine intricate organisational realities within their contextual framework. A lot of the most important business questions aren't just about "what" happened, but also about "how" and "why" things happened over time. This includes things

Author:  L.Kareem Affiliation:  Independent Researcher Abstract Case study methodology remains one of the most widely used approaches in business research because it helps scholars examine complex, real-world phenomena in their natural contexts. It is especially valuable when the research problem involves multiple interacting factors—such as digital transformation, crisis management, service quality in tourism, supply-chain disruptions, sustainability transitions, or institut