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Author: Karim El-Mansouri Affiliation: Independent Researcher Abstract Cybersecurity has evolved from a specialized technical function to one of the most consequential governance concerns confronting modern enterprises. In an increasingly interconnected global economy, firms rely on digital infrastructures that expose them to systemic vulnerabilities, transnational cybercrime, geopolitical risks, and complex regulatory expectations. This article examines cybersecurity governa

Author: Hassan El Malki – Affiliation: Independent Researcher Abstract Data analytics has moved from the margins of management to the center of strategic decision-making. In many industries, firms that use data well outperform those that do not, not only by improving efficiency but also by shaping markets, customer expectations, and even regulatory debates. This article explores how data analytics can become a source of strategic advantage, rather than just an operational too

Author: Mhdm Al Jammal Affiliation: Independent Researcher Abstract The rapid digitalization of the global economy has transformed entrepreneurship, enabling new business models, reshaping global value chains, and expanding access to international markets. Yet these opportunities are unevenly distributed. The digital divide —differences in digital access, skills, usage, and structural conditions—has emerged as a defining factor shaping who can participate in digital entrepre

Author: Mhmd Diab Affiliation: Independent Researcher Abstract Blockchain is commonly portrayed as a revolutionary digital technology that automates trust and renders processes transparent. Yet the dominant narrative often reduces blockchain to its technical features and neglects its institutional significance. This article reframes blockchain as a multidimensional institutional innovation  that restructures how transparency, trust, and authority are produced and contested wi

Author:  Hassan Ali Affiliation:  Independent Researcher Abstract Artificial Intelligence (AI) is transforming management education at unprecedented speed. In less than a decade, business schools have moved from viewing AI as a supplementary teaching tool to confronting it as a core driver of academic redesign, professional competencies, assessment reform, and global competitiveness. This article critically examines how AI reshapes management education through three sociologi

Author: Lina Kareem – Affiliation: Independent Researcher Abstract Economic nationalism has re-emerged as a powerful force reshaping global trade in the twenty-first century. Trade wars, reshoring policies, industrial subsidies, and strategic export controls have signaled a shift away from hyper-globalization toward a more fragmented and politically contested global economy. This article examines how economic nationalism is transforming trade patterns, production networks, a

Author: Lina Marković — Affiliation: Independent Researcher Abstract Macroeconomic cycles—alternating phases of expansion, slowdown, recession, and recovery—shape the environment in which firms operate. Managers cannot control interest rates, inflation, or aggregate demand, but they can design strategies that anticipate, absorb, and even leverage these cyclical changes. This article examines how firms adapt their strategies across macroeconomic cycles by combining insights fr

Author:  Nadia Karim Affiliation:  Independent Researcher Abstract The informal economy has long been an essential yet contested component of global development. While early development theories predicted that informal work would shrink as countries modernised, recent empirical evidence shows the opposite trend: informal employment remains widespread, dynamic, and deeply woven into the livelihoods of billions of people. Today, an estimated two billion workers worldwide operat

Author: Dr. Lina M. Farouk Affiliation: Independent Researcher Abstract The future of work has become one of the most debated subjects in economics, sociology, business, and public policy. The rapid advancement of automation and artificial intelligence (AI)—including machine learning and generative AI—has led to widespread speculation about job displacement, wage polarization, skills transformation, and institutional adaptation. This article examines the evolving relationship

Author:   Dr. Lina Haddad Affiliation:   Independent Researcher Abstract Market competition has long been considered a natural and largely self-regulating process. Classical economic theory assumed that if governments prevented collusion and provided a basic legal framework, competitive forces would naturally drive innovation, efficiency, and consumer welfare. Yet the realities of the twenty-first century challenge this assumption. Digital platforms with global reach, network

Author:   Dr. Nadia El-Mansour Affiliation:   Independent Researcher Abstract For most of the twentieth century, economic theory was built on the assumption that individuals behave rationally and that markets function as efficient mechanisms for allocating resources. At the core of this paradigm lies the notion that investors optimize utility, process information accurately, and collectively drive markets toward equilibrium. However, mounting evidence from psychology, sociolo

Author: Samir Khalid — Affiliation: Independent Researcher Abstract Sustainability has shifted from a peripheral concern in corporate social responsibility to a central driver of competitive strategy across global industries. As environmental degradation, climate change, and social inequality intensify, consumers increasingly evaluate brands not only on functional performance but on their perceived contribution to ecological and social well-being. This article explores sustai

Author: Lina M. Ortega — Affiliation: Independent Researcher Abstract Neuromarketing has grown from a niche experimental practice into a central theme of modern marketing research. It integrates neuroscience, psychology, behavioural economics, artificial intelligence, and biometric measurement to understand how consumers make decisions beyond conscious awareness. Over the last five years, the field has experienced rapid technological development, especially in EEG-based emoti

Author: Lina Moretti – Affiliation: Independent Researcher Abstract Economic inequality has become one of the defining challenges of twenty-first-century capitalism. While governments and international organizations often receive most of the attention, global businesses are increasingly expected to respond to widening income and wealth gaps through fairer value chains, decent work, and socially responsible investment. This article explores the economics of inequality and glob

Author: Nadia Karim – Independent Researcher Abstract Global marketing is no longer about simply exporting a product and translating a slogan. As brands move across borders, they enter complex cultural fields shaped by history, power, class, and institutions. This article examines how culture influences global marketing strategies by integrating three major sociological perspectives: Bourdieu’s theory of capital and fields, world-systems theory, and institutional isomorphism.

Author: Nadia El-Hassan Affiliation:  Independent Researcher Abstract In the last decade, social media has become one of the most influential cultural infrastructures shaping how individuals understand themselves, others, and the world. Consumer identity — the sense of who one is expressed through possessions, brands, lifestyles, and symbolic displays — has shifted from traditional settings (family, school, community) to algorithm-driven digital platforms. This article exami

Author:  Dr. Nadia Fernández Affiliation:  Independent Researcher Abstract Marketing and consumer behavior have become more deeply interconnected than ever before, especially with the rise of digital platforms, artificial intelligence (AI), and data-driven decision-making. Consumers today live in an environment defined by constant connectivity, algorithmic curation, and rapid trend cycles. Marketers, in response, use sophisticated tools that track behavior, predict preference

Abstract Customer experience (CX) has become a defining competitive factor in modern markets, replacing product features and price advantages as dominant differentiators. One of the most profound shifts shaping CX today is the transition from mass marketing to data-driven personalization. As companies embrace big data, artificial intelligence (AI), machine learning, and predictive analytics, they are increasingly capable of delivering tailored interactions at every stage of t

Abstract Ethical marketing has become one of the most important forces shaping consumer trust in today’s global marketplace. As consumers face unprecedented exposure to advertising, digital persuasion, and environmental and social challenges, their expectations of firms have shifted significantly. Brands are no longer judged solely on functional performance; they are evaluated by the values they embody and the social responsibilities they embrace. This article provides a comp

Author: Farah N. Karim Affiliation: Independent Researcher Abstract Ethical marketing has become one of the most influential developments in the global business landscape as consumers increasingly prioritize fairness, transparency, sustainability, and social responsibility in their purchasing decisions. Trust—long considered a cornerstone of effective marketing—has taken on renewed importance due to rising consumer skepticism, digital transparency, and heightened expectations