Abstract This article explains #Dynamic_Capabilities_Theory in plain language for students, while keeping the structure of a scholarly review paper. The theory tries to answer a simple but hard question: why do some firms keep winning when the world around them changes, while others fall behind? The short answer is that strong firms own more than good products and good machines. They own the ability to #sense what is coming, to #seize the right opportunities, and to #reconfig

Abstract This article explains #core_competence_theory in plain language for students meeting strategic-management ideas for the first time, while keeping the shape of a formal journal article. The central claim of the theory is easy to state and hard to live up to: an organization succeeds over the long run not mainly because of where it sits in its market, but because it builds bundles of #unique_skills that rivals cannot easily copy. The article reviews the founding statem

Abstract This article asks a simple question with a long history: why do some firms keep outperforming others in the same market? The standard answer comes from #competitive_advantage theory, which says that a firm wins by being the lowest-cost producer, by offering something buyers see as different and better, or by serving a narrow segment very well. These are Porter's three #generic_strategies of cost leadership, differentiation, and focus. The study reviews this body of w

The #Resource_Based_View, often called RBV, is one of the most important theories in #strategic_management. It explains why some organizations perform better than others even when they operate in the same industry, face similar market conditions, and serve similar customers. While many strategy theories focus on external forces such as competition, regulation, market growth, or industry structure, RBV looks inside the organization. It argues that #competitive_advantage comes