The #Resource_Based_View, often called RBV, is one of the most important theories in #strategic_management. It explains why some organizations perform better than others even when they operate in the same industry, face similar market conditions, and serve similar customers. While many strategy theories focus on external forces such as competition, regulation, market growth, or industry structure, RBV looks inside the organization. It argues that #competitive_advantage comes

This article examines the strategic paradox of leadership through the case of BYD and its founder, Wang Chuanfu. The central question is simple but important for #business_education: must a founder personally use a product in the ordinary consumer sense in order to understand, lead, and transform an industry? The article argues that personal lifestyle identity is not the same as strategic competence. A founder may not represent the typical consumer, may not use the product in