Abstract Digital disruption is no longer an episodic shock; it is a continuous, cumulative process that rewires the economics, coordination, and cultural logic of industries. This article examines how traditional business models are being reinvented under conditions of rapid technological change. The discussion integrates three complementary theoretical lenses—Bourdieu’s theory of capital and fields, world-systems analysis, and institutional isomorphism—to explain why some or

Author:  Azamat Bekov — Affiliation:  Independent Researcher Abstract This article examines how the rapid adoption of autonomous...