Author:  A. Kareem Affiliation:  Independent Researcher Abstract The rapid evolution of digital marketing has fundamentally transformed how brands communicate with global audiences. In recent years, multi-influencer campaigns—particularly those involving globally recognized figures—have emerged as a dominant strategy for achieving massive visibility and engagement. A notable example is the recent advertising campaign by LEGO, featuring globally influential athletes such as Li

Author: A. Keller Affiliation: Independent Researcher Abstract The global tourism industry is undergoing a profound transformation driven by the rapid expansion of digital platforms and ecosystem-based business models. In 2026, the concept of “platformization” has moved beyond simple online booking systems into complex, data-driven environments that integrate accommodation, mobility, experiences, finance, and personalization into unified digital infrastructures. This article

Author:  A. Morgan Affiliation:  Independent Researcher Abstract Generative AI systems are rapidly becoming a first-stop “answer layer” for consumers who previously relied on search engines, maps, review sites, or social media discovery. For many users—especially younger adults—asking an AI assistant where to go, what to buy, and which provider to trust  now feels easier than comparing dozens of links. This shift changes the competitive environment for small businesses. Inste

Author:  L. Hartwell Affiliation:  Independent Researcher Abstract The McDonald’s Monopoly promotion—built through partnerships among a global fast-food firm, an IP owner, and specialist marketing/security vendors—looks like a nostalgic “prize game.” Yet its long history, including the early-2000s fraud scandal in the United States and the later redesign of controls, offers an unusually clear window into how modern economies are shaped by attention, trust, and platform-style

Author: L. Marwick Affiliation:  Independent Researcher Abstract Creative industries like film, music, design, gaming, fashion, advertising, architecture, publishing, and digital content have gone from being on the fringes of culture to being at the heart of modern economies. But public debate still sees creativity as either a "soft" value or a luxury good, while innovation is mostly seen as technological. This article contends that creative industries are not marginal to in

Author: Mhdm Al Jammal Affiliation: Independent Researcher Abstract The rapid digitalization of the global economy has transformed entrepreneurship, enabling new business models, reshaping global value chains, and expanding access to international markets. Yet these opportunities are unevenly distributed. The digital divide —differences in digital access, skills, usage, and structural conditions—has emerged as a defining factor shaping who can participate in digital entrepre

Abstract Transnational entrepreneurship has moved from a niche topic to a mainstream driver of growth, innovation, and job creation. Enabled by digital platforms, global production networks, and highly mobile talent, entrepreneurs increasingly design firms that are “born transnational”—assembling resources across borders, selling to multiple markets from day one, and building organizational routines that thrive in regulatory and cultural diversity. This article explains how s