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Herzberg’s Two-Factor Theory in the Age of AI-Managed Work: Motivation, Control, and Meaning in Contemporary Organizations
Herzberg’s Two-Factor Theory remains one of the most discussed frameworks in management and human resource studies because it makes a simple but powerful argument: the causes of job dissatisfaction are not the same as the causes of job satisfaction. Hygiene factors such as salary, supervision, policy, job security, and working conditions reduce dissatisfaction, but they do not automatically create true motivation. Motivators such as achievement, recognition, responsibility, g
6 days ago18 min read
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