Framing Theory explains how the presentation of #information shapes the way people understand events, problems, responsibilities, and possible solutions. It does not argue that audiences are passive or that media can simply control what people think. Instead, it shows that the organization of words, images, examples, metaphors, sources, and emotional cues can guide public interpretation. A news story about unemployment, for example, may frame the issue as a personal problem o

Agenda-setting theory explains how #media_influence shapes public attention by making some topics appear more important than others. The theory does not simply claim that media tells people what to think. Instead, it argues that media strongly influences what people think about. This article explains #agenda_setting_theory in simple English for students while keeping the structure of an academic journal article. It examines the historical background of the theory, its major c