Author: Samir Khalid — Affiliation: Independent Researcher Abstract Sustainability has shifted from a peripheral concern in corporate social responsibility to a central driver of competitive strategy across global industries. As environmental degradation, climate change, and social inequality intensify, consumers increasingly evaluate brands not only on functional performance but on their perceived contribution to ecological and social well-being. This article explores sustai

Author: Sara El-Masri — Affiliation: Independent Researcher Abstract International business and globalization are undergoing a profound reconfiguration. For several decades, globalization was associated with trade liberalization, the expansion of global value chains, and the rapid growth of cross-border investment and production. In the 2020s, this narrative has become more complex. The world economy now combines continued integration—especially through digital trade and cros

Author:  Dr. Karim Al Mansour Affiliation:  Independent Researcher Abstract Global markets have entered an extended period of uncertainty shaped by geopolitical tensions, inflationary pressures, rapid monetary tightening, climate-related shocks, and technological disruptions. Corporate valuation—already a complex methodological exercise—has become far more difficult as firms operate in a world where risk, volatility, and structural inequalities shape the distribution of finan