Author:   A.Keller Affiliation:  Independent Researcher Abstract The OODA loop, commonly understood as the cycle of observe, orient, decide, and act, has long been associated with strategic agility, competitive adaptation, and decision superiority. Its core principle is simple: the actor who moves through the loop more effectively can shape the environment faster than competitors and therefore gain an advantage. Yet the contemporary rise of artificial intelligence has transfo

Author:  Ali Khan Affiliation:  Independent Researcher Abstract Organizations rarely decide under conditions of perfect information. Instead, managers navigate shifting markets, volatile geopolitics, technological disruption, and incomplete data. Classical models of rational choice often fail to describe how decisions are actually made when time is short and ambiguity is high. This article synthesizes behavioral approaches to strategic decision-making under uncertainty, bridg