Author:   Nadia Farouk Affiliation:   Independent Researcher Abstract Diversity and inclusion (D&I) policies have become defining features of contemporary organizational life. Over the past decade, businesses, universities, and public institutions have adopted a wide range of initiatives—from diversity statements and inclusive hiring practices to equity audits and cultural awareness training. These policies emerged not only from ethical commitments to fairness, but also from

Author: Lina M. Ortega — Affiliation: Independent Researcher Abstract Neuromarketing has grown from a niche experimental practice into a central theme of modern marketing research. It integrates neuroscience, psychology, behavioural economics, artificial intelligence, and biometric measurement to understand how consumers make decisions beyond conscious awareness. Over the last five years, the field has experienced rapid technological development, especially in EEG-based emoti

Author: Nadia Karim – Independent Researcher Abstract Global marketing is no longer about simply exporting a product and translating a slogan. As brands move across borders, they enter complex cultural fields shaped by history, power, class, and institutions. This article examines how culture influences global marketing strategies by integrating three major sociological perspectives: Bourdieu’s theory of capital and fields, world-systems theory, and institutional isomorphism.

Author:   Sara N. Khaled Affiliation:   Independent Researcher Abstract Branding has transformed dramatically in the digital era. It no longer functions as a simple visual identity system but has evolved into a psychological, emotional, and cultural experience shaped by continuous digital interactions. This article examines how branding operates at the psychological level in today’s interconnected digital world, emphasizing how consumers form emotional bonds, build identity,

As emerging markets consolidate their role in global economic, social, and technological transformation, their managers increasingly operate across borders, navigating diverse regulatory systems, cultural expectations, and institutional pressures. This article examines how cultural capital—understood through Pierre Bourdieu’s typology of embodied, objectified, and institutionalized forms—shapes management practices for firms and leaders originating from emerging markets. By i

Author:  Hassan Aref— Affiliation:  Independent Researcher Abstract Gold is among the oldest objects of human desire, a metal that moved armies, shaped empires, and still anchors financial imagination in the digital age. This article offers a 3,000–3,500-word, accessible but academically framed account of gold’s historical trajectory and contemporary relevance. It situates gold within three theoretical lenses: Bourdieu’s forms of capital (economic, social, cultural, and symbo

Author:  Azizbek Karimov — Independent Researcher (Central Asia) Abstract This article traces the long arc of fashion from ancient...

Author: Zhanyl Asanova — Independent Researcher Abstract Fashion is not merely a matter of clothing; it represents a social, cultural,...

Author : Amirbek Karimov Affiliation : Independent Researcher Abstract The history of sports provides one of the most significant...

Author:  Muratbek Alimov Affiliation:  Independent Researcher Abstract Architecture is not merely a technical craft but a social practice...

Author:  Ayanbek Nur Affiliation:  Independent Researcher Abstract The history of film represents a unique convergence of art,...

Author:  Aiman Bek, Independent Researcher Abstract Fashion has long transcended its function as mere clothing, evolving into a system of...

Author:  Madina Kurbanova Affiliation:  Independent Researcher Abstract The history of religion represents one of humanity’s most...

Author:  Gulnara Alikhodzhayeva Affiliation:  Independent Researcher Abstract The history of philosophy represents a continuous dialogue...

Author:  Dinara Mukanova Affiliation:  Independent Researcher Abstract The history of art reflects humanity’s intellectual, cultural, and...

Author:  Bakyt Tokayev — Independent Researcher Abstract Tourism is one of humanity’s oldest social practices and one of the world’s...