The Boston Consulting Group Matrix, widely known as the BCG Matrix, remains one of the most recognizable tools in strategic management. It divi Cash Cows, Question Marks, and Dogs. For decades, it has helped managers decide where to invest, where to maintain support, and where to reduce focus. Yet the business environment of the 2020s raises an important question: can a framework developed in a period of industrial expansion still guide decision-making in an economy shaped by